The nature of Tourism as an Industry The tourism product: service and the experience economy Have an understanding of career options in the tourism industry Understand the impact of macro-environmental trends on the operations of tourism businesses and 6. Understand the typical organizational structure of main tourism business entities and the functions of the relevant divisions within the structure 5. Distinguish the various classifications of each sector and corresponding standards 4. Identify the various sectors that comprise the tourism industry and the role played by each sector in the production, distribution and delivery of tourism goods and services 3. COURSE OBJECTIVES At the end of the course the students are expected to: 1.Īppreciate the nature of the tourism industry and tourism product Ģ. The course also identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs. Impacts of macroenvironmental trends and events on each sector are examined. The commercial sectors are examined in terms of typical organizational structures and major functions of divisions within the structure are described. The major sectors (business, government, and voluntary organizations, etc.) are defined and classified.
The nature and distinctive aspects of tourism are discussed and linked to specific business strategies. Moreover, this course presents a comprehensive survey of the major players that comprise the tourism industry and how they relate with each other. Specifically, it also discusses the lodging, food service, transportation, recreation and leisure as well the gaming and entertainment industry. It provides an overview of various sectors, components of tourism industry - their development, type, composition and role in the tourism industry, as well as the various trends and types of operation of each sector. COURSE DESCRIPTION A three unit course that orient the students to the socio-economic, cultural and environmental impacts of tourism.
UNIVERSITY OF SANTO TOMAS College of Tourism & Hospitality Management 2nd Semester SY 2010 – 2011 COURSE OUTLINE Course Code: Tour 101B Course Title: Principles of Tourism 2
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